STEVEN A. GOLDSTEIN
- Healthcare Copywriter
- Creative Director
- Strategic Consultant
About me
I am a student of human behavior.
Early in life, I realized that I possessed the ability to clearly understand the things that motivate individuals and groups. I studied psychology and sociology, and I learned -- on the job -- how to decode the rational and emotional triggers that drive behavioral change among patients and medical professionals. That ability is reflected in the highly effective sales materials I've created and guided on behalf of pharmaceutical and medical device clients big and small.
Award-winning creativity
Review my portfolio of work below. Peruse the campaigns, websites, and concepts. Assess my long- and short-form copy. You'll discover that my creative work is memorable, my writing skills are superlative, and my breadth of experience will be an asset to any assignment big or small. I am comfortable writing within virtually any therapeutic category. No handholding necessary. No project is too big or too small.
I make your data matter
We have much more information about healthcare brands today than ever before. Unending streams of data are funneled our way on a regular basis. These rivers of information from the marketplace beg for expert analysis of the dynamics that empower us to predict which strategies, messages, and media will best serve our efforts to guide attitudes and behaviors, I speak data. I have the ability to identify immutable and salient truths, and leverage them to capture minds, create feelings, and compel action.
Resumé
Creative Samples
ACCRUFeR Launch Campaign
GOLD 2022 Communicator Award for Best Marketing/Promotion
Communication Objective: HCPs know that oral irons would be effective if patients could tolerate and would actually take them. A unique formulation makes ACCRUFeR tolerable and "takeable" which begets the potent and durable increases in iron stores which iron-deficient patients need.
Gleolan Launch Campaign
GOLD 2023 Pharma Choice Award for Best Print Campaign
Communication Objective
Unforgettably demonstrate that only Gleolan illuminates Glioma tumors to provide clear, real-time visibility that enables neurosurgeons to make optimal in-surgery resection decisions at the intersections where healthy and malignant tissue meet.
Ameluz Launch Campaign
2022 Trailblazer Award, Best Professional Website/Online Initiative
Communication Objective: Compel dermatologists to use Ameluz. It is the only photodynamic therapy approved to treat whole fields of actinic keratoses, and it comprehensively destroys fields of precancerous lesions visible on the skin and those that hide beneath the surface. Drive urgency, drive use.
Omnicef Oral Suspension Concept
Communication Objective: Augmentin was the clear market leader, but Omnicef offered comparable first-line recommended efficacy and bacterial coverage with the added benefit of great strawberry flavor that kids loved. The objective was to make Pediatricians aware that Omincef delivered the efficacy the needed in a product that kids would not reject.
ABSORICA Tagline
Communication Objective: ABSORICA and ACCUTANE are both oral isotretinoin therapies for severe, recalcitrant nodular acne, but ACCUTANE dosing required a 50 g fat meal be taken with each BID dose. ABSORICA achieved excellent absorption and acne clearance regardless of the timing or fat content of meals.
Vivelle Dot Concept
Communication Objective: Vivelle Dot was an effective estrogen patch in need of a creative makeover. The communication objective was to convince HCPs that Vivelle Dot was a small, convenient patch proven to provide significant relief from post-menopausal symptoms.
Contact me
May I help you?
Reach out today. I'll get back to you as soon as possible!
