STEVEN A. GOLDSTEIN
Creative Director
HCP/DTP Copy Specialist
Strategic and Creative Consultant
973-768-4155 | shlagger@me.com
About me
As a Creative Director in patient and professional healthcare communications, I've developed expertise in digital and interactive media, print, and broadcast. I am a highly versatile and productive writer. I’ve developed and led teams in creations of award-winning concepts, ad campaigns, websites, and marketing initiatives for many pharmaceutical and device products across a range of disease states and therapeutic categories. My recent work in rare disease and oncology spaces have enabled me to demonstrate a propensity for processing complex information, and crafting persuasive, motivational content that drives results. I have built and inspired creative teams large and small, and I take great pride knowing that dozens of writers and art directors whom I’ve had the good fortune to guide have gone on to become award-winning creative leaders themselves.
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Award-winning creativity
Review the campaigns, websites, and concepts I've developed for my clients. Whether long- or short-form copy, my creative work is impactful, memorable, and persuasive. The breadth and depth of my therapeutic experience makes me a quick study and valuable member of any team looking to create effective healthcare marketing communications.
I make data matter
Healthcare brands today are blessed with more supportive data than ever before. Unending streams of information are funneled our way from the marketplace, begging for expert analysis of the dynamics that can predict which strategies, messages, and media will best serve our brands and drive customers' behaviors. I have the ability to identify immutable, salient truths, and leverage them to create emotion and compel action.
Contact me
May I help you?
Reach out today. I'll get back to you as soon as possible!
